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Balady Bakery is a family-owned business specializing in authentic sweet Egyptian desserts such as Baklawa, Kunafa and Ghoulash. The name "Balady" comes from Arabic, meaning 'home' or 'my country'.
The brand identity was designed to convey a professional and timeless look while reflecting the fun and enjoyment associated with Balady Bakery. A vital aspect of the project was the creation of a brand mascot to help distinguish the business from its competitors. Bondok, the cheerful and detail-oriented baker, and Basbousa, the sweet and playful dessert maker, embody the Balady Bakery brand and bring a touch of personality to the brand identity. The new brand image aims to convince new customers of the bakery's commitment to baking and delivering the freshest and tastiest Egyptian sweets.
Brand Identity & Mascot
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