Holistically Sustainable

FEMYSO's 26th Annual General Assembly (GA)

Project:

Event Branding

 

Client:

FEMYSO

Brief:
I had the fantastic opportunity to brand FEMYSO's 26th Annual General Assembly (GA) held this year in Helsinki. The GA is a two-day event held for their Member Organisations to discuss and hold accountable the members of the Executive Committee for the work done throughout the year. 

Solution:
I elevated the look and feel of the GA by ensuring each touchpoint was an extension of the FEMYSO brand by developing an identity for the event that translated across the digital and print media spectrum. Designing the branding and printed elements, including limited edition tote bags, notebooks, bookmarks and stickers for this year's theme, Holistically Sustainable.

The idea of the theme was to enhance everything we do and aim toward sustainability. Hence focusing on three main elements of what it is to be Holistically Sustainable: Organisational, Environmental and Human Sustainability. 

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