Brief:
LDN Pharaohs is a West London-based football team that aims to establish its presence in the FA Harrow Sunday league. They sought a rebrand and a new mascot to inspire confidence in the team and its supporters.

Solution:
The new logo design for LDN Pharaohs conveys the team's strength and is emotionally connected to the fans. It captures the essence and context that matter most to the team, symbolizing their determination to become the best. A new mascot named KING was introduced to enhance its brand identity further. KING represents power and strength; he establishes a connection with the fans, reinforcing the team's identity and message.