Brief:
LDN Pharaohs is a small team based in West London. Part of the FA Harrow Sunday league with plans to grow and become known. They requested a rebrand along with a mascot that could give the team and the fans the confidence to become the best.

Solution:
I wanted the logo to be emotionally connected to the fans and have a greater meaning for the Pharaohs. The new logo embodies the emotion, context, and essence that matters most to the team, showcasing the team's strength. Other than a new team logo, There's nothing more iconic for a football team than their mascot. Introducing KING, he came later when the team felt they needed a representative who could connect with the fans, establish and further the team's identity and message, creating an image of power and strength.