Mo the Designer
(Official Mascot)

Brief:
The primary purpose of a mascot is to help build and strengthen brand identity. As a Character Designer, it was important for me to create a character that personifies my brand, becoming the face of my business across all social media platforms.

Solution:
The name Mogo was inspired by the combination of "Mo" from my name and "go" from logo. Yes, it's that simple. Mogo is a Lion solely because they are my favourite animals. Still, to give him some character and to allow him to fit with my brand, I added some pencils stuck in his mane with the idea that he's an artist who’s ready to draw, pulling the pencils out to make a quick sketch.

Project:

Mascot Design

 

Client:

(Personal)

 

project template MOGO-02.png
MOGO Mo The Designer
Mascot Mayhem Mo The Designer
Mascot Mayhem Mo The Designer
Mascot Mayhem Mo The Designer
Mascot Mayhem Mo The Designer
Mascot Mayhem Mo The Designer
Mascot Mayhem Mo The Designer
Mascot Mayhem Mo The Designer
Mascot Mayhem Mo The Designer
Mascot Mayhem Mo The Designer
MOGO mascot-35.jpg
MOGO mascot-36.jpg
Mascot Mayhem Mo The Designer

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