Brief:
The primary purpose of a mascot is to help build and strengthen brand identity. As a Character Designer, it was important for me to create a character that personifies my brand, becoming the face of my business across all social media platforms.

Solution:
The name Mogo was inspired by the combination of "Mo" from my name and "go" from logo. Yes, it's that simple. Mogo is a Lion solely because they are my favourite animals. Still, to give him some character and to allow him to fit with my brand, I added some pencils stuck in his mane with the idea that he's an artist who’s ready to draw, pulling the pencils out to make a quick sketch.