Mo the Designer
As a Character Designer, I understood the importance of having a mascot to strengthen brand identity. Thus, I created a character that personifies my brand, Mogo, becoming the face of my business across all social media platforms.
Mogo was inspired by combining "Mo" from my name and "go" from the logo, reflecting simplicity and creativity. Mogo, a lion, was chosen as my favourite animal. To give him some character and to allow him to fit with my brand, I added pencils stuck in his mane, portraying him as an artist who’s always ready to draw and create.