Brief:
Balady Bakery is a family-owned business specializing in authentic sweet Egyptian desserts such as Baklawa, Kunafa and Ghoulash. The name "Balady" comes from Arabic, meaning 'home' or 'my country'.

Solution:
The brand identity was designed to convey a professional and timeless look while reflecting the fun and enjoyment associated with Balady Bakery. A vital aspect of the project was the creation of a brand mascot to help distinguish the business from its competitors. Bondok, the cheerful and detail-oriented baker, and Basbousa, the sweet and playful dessert maker, embody the Balady Bakery brand and bring a touch of personality to the brand identity. The new brand image aims to convince new customers of the bakery's commitment to baking and delivering the freshest and tastiest Egyptian sweets.