Brief:
Balady Bakery is a family run business, the home of authentic sweet Egyptian desserts. 'Balady' is derived from the Arabic language, meaning 'home' or 'my country'. They specialise in Middle Eastern desserts such as Baklawa, Kunafa and Ghoulash, the best of the best.

Solution:
The brand identity was created with the idea of a professional look and feel while stillmaintaining a significant element of fun and enjoyment. It is a fresh identity that can stand the test of time, convincing new customers they bake and deliver the freshest, tastiest Egyptian sweets. To give the business an edge over its competitors, a request was to design a mascot that embodied the identity of Balady Bakery. Bondok is a cheerful and joyful person, and he has a keen eye for detail and loves baking sweet Balady desserts. Basbousa, like her name, is sweet and fun-loving, and she knows when to take charge and is always passionate to make the Balady desserts that we all love.