Brief:
Citrus, a digital marketing agency offering affordable creative services, needed a logo that combined lively citrus colours while maintaining a professional image.

Solution:
The goal was to create a logo design that expressed Citrus' brand strategy and reflected its values and ambitions. The result was a sleek logo that conveyed a strong brand identity. The primary logo design was supplemented by three sub-brands, allowing for flexibility in the colour palette, which ranges from natural citrus tones to lively and dynamic highlights. This range of colours references various citrus fruits, creating a cohesive visual language for the brand. Overall, the logo design successfully conveys Citrus' vibrancy and creativity while remaining professional and trustworthy.