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Norway's Young Muslims
Norges Unge Muslimer (Norway's Young Muslims) served the Norwegian Muslim community for two decades. With a growing and diverse membership, NUM is looking to refresh its brand to reflect the dual identity of Norwegians and Muslims. The organisation seeks a modern and inclusive brand identity that showcases the harmony between these two aspects of its members' lives.
The rebranding of the NUM focuses on creating a brand identity that celebrates the dual uniqueness of Norwegian Muslims. The logo will be the centrepiece of the rebrand, combining the Islamic star representing NUM's core Islamic values and intertwining the Norwegian Celtic knot that denotes the Norwegian identity intertwined with every Norwegian Muslim. Through this rebranding effort, NUM aims to reinforce its commitment to unity, diversity, and the harmonious coexistence of its members' dual identities as Norwegian Muslims.
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