Brief:
To create a fresh, fun, modern brand identity for LaundryMate, an online laundry booking service, to establish a friendly and user-friendly image.

Solution:
Laundrymate is centred around the concept of a friendly and helpful "mate." The aim is to create a memorable and approachable brand. By crafting a brand identity that reflects simplicity, convenience, and a friendly demeanour, Laundrymate will effectively differentiate itself in the competitive laundry service market. The smiley clothes hanger logo, vibrant colour palette, and approachable typography will communicate the brand's commitment to making laundry a joyful and hassle-free experience for its customers.