STRIVE's philosophy centres around concepts of putting the effort to achieve, thus "striving". Finding what drives us to do what we feel will get us closer to our realisation and keep moving towards our goals, and understanding where we are going and what we want.
The outcome is a unique brand that gives the sense of movement, performance and achievement. The neon green colour conveys the brand's positivity, vitality and energy - with a combination of clean and modern typography. It resulted in a logo that captures what it is to STRIVE to achieve greatness.