Brief:
The STRIVE philosophy focuses on putting in the effort to achieve success. It's about finding the motivation to pursue our goals and keeping momentum towards our desired destination.

Solution:
The resulting brand identity communicates movement, performance, and accomplishment. The vibrant neon green colour conveys positivity, vitality, and energy. Clean and modern typography is combined with the colour, resulting in a logo that captures what it means to STRIVE for greatness.