Brief:
Yamama Falafel offers the tastiest homemade falafel wraps from their restaurant on wheels, while staying true to the Arabian culture. They aim to bring innovation to the market and differentiate themselves from the competition.

Solution:
The brand identity for Yamama Falafel is designed to be fresh, dynamic, and funky in order to capture customers' attention and interest. The challenge was to represent the spirit of Arabian food markets without overwhelming the design with clutter and confusion. The new design emphasizes the vivid colours, mouthwatering flavours, and exciting experience of the food, conveying the emotion and essence of Arabian culture in a contemporary way.