Brief:
Yamama Falafel is the best place to get homemade falafel wraps. A restaurant on wheels innovating the image of Arabian food in the market yet being faithful to the culture.

Solution:
A “fresh – dynamic – funky.” brand identity to get customers interested in the usual falafel wrap. Yamama Falafel needed to retain the spirit of the Arabian food markets without the clutter and confusion. The design refocused on conveying the sense of colour, flavour and excitement, and distilling the emotion rather than recreating an Arabian market.