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GUM
Gothenburg's Young Muslims
Brief:
Gothenburg's Young Muslims sought to rebrand their organization for GUM's 30th anniversary. They desired a logo that would be uniform, adaptable to all mediums, and reflect GUM's values of faith, dedication, and unity.
Solution:
To create a compelling visual identity, the concept of "The Ideal City" served as the foundation, signifying GUM's past and aspirations for the future. The design reflects the breadth of skills and talents that members of GUM contribute to the organization. The final result is a clean, consistent logo highlighting GUM's values while being functional on all materials.
Project:
Brand Identity
Client:
GUM
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