Brief:
Thawab, a UK-based Moroccan thobe start-up, required a contemporary logo that deviated from traditional Arabic/English word logos and had a streetwear vibe.

Solution:
The objective was to attract young customers and to accomplish this, the branding needed to stand out. Drawing inspiration from popular streetwear brands like Trapstar, I developed a consistent brand identity for Thawab that exudes a modern and edgy aesthetic while conveying modest men's clothing. The resulting logo and brand image effectively target the youthful audience while maintaining a unique visual identity.