Brief:
A start-up Moroccan thobe business based in the UK., they requested a modern streetwear feel logo that didn't fall into the norm of Arabic/English word logos.
Solution:

Solution:
Thawab needed a logo and brand image to target the youth to stand out. Looking at brands such as Trapstar as inspiration, what I have achieved with Thawab is a brand identity that is consistent and gives a look and feels that it's men's modest clothing while also being an edgy streetwear brand.